Creating a website for your business requires a lot of planning to make sure that everything that you would want your customers to see is at their fingertips. Each part of a business website should be given equal importance and attention, however, a lot of times the "About Us" page is neglected.
Although it is right to focus on the products and services that you are offering your clients, do not forget that people also need to get to know you and your company more before they decide to buy stuff from you. Take note that not having this page on your website is a sign of an incompetent web design. So be sure that your web designers include this page on their website blueprint.
What is the "About Us" page of a website? This part gives a human touch to an already technical business approach. This is the page that tells clients about your company, its mission, and its goals. It's like introducing yourself to new acquaintances, friends and future business partners.
What should be in your "About Us" page?
First things first, be sure to write in the third person so you could refer to you and your company more. A conversational tone is highly recommended, and adding a little humor, depending on the nature of your business, is a plus. Remember that you want your customers or potential clients to keep reading, so it is important that the contents of the page will keep them engrossed enough to continue learning more about you.
Let people get to know who you are. Every person who visits your "About Us" page is not looking for products to buy, right off the bat. He is looking for information about your company, such as the name of the founder or the CEO to get an idea of who is behind this successful or emerging business.
Let people know what you can offer them. Customers would like to find out what you actually do. Information about the nature of your business, as well as the products and services that you offer should be placed in this section. The "About Us" page is also the best place to include your company's mission, vision and goals.
Let people know that you are the best at what you do. The perfect venue for convincing potential clients that you are the best is through the "About Us" page. This should include the reasons why customers should choose you over other businesses of the same nature. Tell them how purchasing items from you would benefit them as well.
Let people know when the business started. This will help your potential customers gauge whether you are worth their time and money. It has been proven that companies which have been in operation for a few years would gather more followings because customers feel confident that their money is safe with them.
Let people know how to get in touch and get to know you better. Usually the "About Us" page is closely related to a company's contact information. You can include all contact details which your customers can use to connect with you, should they have any inquiries or comments about the products and services offered on your website.
There are also additional details that you may ask your web designers to include on your "About Us" page:
Photos can also attract more website visitors and potential clients. But remember that you should only use real photos and not some snaps or clips from other websites. Customers, especially those who are constantly online, can spot the difference between downloaded stock photos from the genuine ones, so to avoid any problems, take time to photograph your people, your office, and products.
Enumerate your achievements. One way of letting customers find out more about you and your business is through identifying your accolades. Any award or certification that's related to your industry can be included in your "About Us" page. This information will help people decide as to whether they would like to deal with you or not.
An incomplete "About Us" page will not do your business any good. As a matter of fact, poor web design is like leaving a bitter after taste on your customer's tongue. Be sure to hire competent web designers who can focus on all aspects of your website.